Social mindfulness is normative when costs are low, but rapidly declines with increases in costs

Abstract As a complement to high-cost cooperation as assessed in economic games, the concept of social mindfulness focuses on low-cost acts kindness. While seems quite natural, performed by many most time (reaching level 60–70 percent), what happens if such become more costly, and costs salient? The present research replicates prevalence when are salient, but low. Yet we show that, with small increments costs, vast majority no longer exhibits mindfulness. This holds even keep outcomes for self high comparison beneficiary. We conclude that literature should pay attention cost. Clearly, being socially mindful comes this is not people prepared do. In contrast long low natural normative.